What is SEO optimization (and what is SEO)?
SEO is a term for search engine optimization or. website optimization. In order for search engines (especially Google) to better understand the content on a website, and consequently rank higher quality content higher among the pageviews in their search engine.
SEO optimization is NOT a “growth hacking” method that would quickly provide a new number of visitors to the website, but is a continuous process of improving existing web content and preparing new content, in order to best meet the purpose of search engines (search intent). .
What are the main SEO rules?
Web optimization or SEO is constantly changing, supplementing and evolving. Therefore, SEO rules (standards) for improving web content, from the eyes of search engines, are constantly changing and supplementing.
The main SEO rules include: consideration of the use of keywords in the SEO title, consideration of the use of keywords in meta descriptions, compliance with the labeling of H tags with keywords and synonyms and related searches, compliance with the correct internal and external linking of websites, image optimization, building quality backlinks, considering the use of keywords in web texts, etc.…
What is onpage or. onsite SEO optimization?
Onsite SEO optimization includes the observance of all those SEO rules that we can implement on our own websites (hence the term onsite). In addition to the above onsite SEO rules, onsite SEO optimization also includes concern for the speed of loading the website, concern for the security of the website, concern for the flexibility of the website to mobile devices and more).
At the same time, onsite SEO optimization also includes entering the appropriate types of content for individual keywords for which we perform website optimization (format and type of web content).
What is offpage SEO optimization?
The very word offpage SEO says that we are talking about activities that we perform online, outside of our website. The purpose of these activities is to build feedback and trust between different websites. At little rock SEO company we got you covered.
The more successful we are at building quality links to other websites, the higher the level of trust of search engines, and as a result, our website, even on the most competitive keywords, appears higher in the search engine.